The Success of MAYA: How to Create a Brand in Electronic Music

The duo MAYA, formed by businessman Carlos Sanfulgencio and artist KPD, details the process of creating and positioning their project in the electronic scene. Born during the pandemic and influenced by afro house and the tribal rhythms of Tulum, the group emerges from the synergy between business vision and booth experience, betting on a very defined visual and sonic identity.

In this meeting, the members delve into the challenges of starting a brand from scratch in a competitive industry. They highlight the importance of investment in marketing, personal image, and consistency in the studio. Furthermore, they reflect on the role of the resident DJ, the professionalization of the sector, and how a well-executed strategy has allowed them to perform in renowned clubs in record time.