The Future of DJing: Young Promises with Shake Coconut

The Shake Coconut project celebrates its hundredth broadcast by bringing together young promises of electronic music. Emerging artists such as Gabi 23, Leo Ruiz, Joel, DJ Ruby, Ricardo and Asier DJ take control to interview the hosts, debating the music industry and sharing their experiences at events like Oro Viejo.

The conversation delves into the beginnings of the host duo, highlighting the importance of investment in marketing, personal branding and networking. The transition of DJing from a hobby to a demanding profession is analyzed, where talent in the booth must be complemented by a comprehensive strategy.

Likewise, the reality of the sector is debated, comparing opportunities in local clubs with the pressure of performing at macro-festivals like Tomorrowland or clubs like Fabrik. There is a reflection on market saturation, artistic coherence and the role of promoters in betting on new talent.