Strategy and Success in Electronic Music with Fran Arés

DJ and entrepreneur Fran Arés breaks down the strategic keys to consolidating a career of over two decades in electronic music. With a trajectory dedicated entirely to the sector since 2009, the artist delves into the evolution necessary to go from producer to creator of an integral ecosystem, highlighting the milestone of his label And Dance on the global Tech House charts.

Building a solid community stands as the sustainable alternative to the pursuit of ephemeral commercial success. International expansion into the United States and the development of new frontiers mark his roadmap. Likewise, marketing, branding, and storytelling are confirmed as indispensable elements for achieving high-level collaborations in the scene.