Marketing for DJs: How to Stand Out in the Electronic Industry

Communication expert Ibai Cereijo details his career path in the electronic music industry, a journey that began after discovering the sector's potential in Ibiza. After leaving economic journalism, he founded a public relations agency focused on the power of storytelling to connect with the audience and the scene.

Faced with a lack of business training among new talents, Cereijo has launched the Acelera DJ Pro project together with Albert Neve and Gonzalo Miranda. This initiative teaches emerging artists the rules of the music business, differentiating between communication for fans and B2B strategies to capture the attention of promoters.

With experience as a press officer at events like Medusa Festival, the journalist emphasizes the importance of building a community of real followers over empty metrics on social media. Professionalization and understanding the market are fundamental pillars for achieving a solid career.