P+US announces event series on Egypt's North Coast

An unprecedented display in the Egyptian Mediterranean

The effervescence of the electronic scene in the MENA (Middle East and North Africa) region reaches a new peak this summer. P+US, the acclaimed platform for immersive experiences and cutting-edge music born under the umbrella of the Egyptian conglomerate Venture Lifestyle, has revealed its ambitious roadmap for the summer months. The majestic North Coast of Egypt will stand as the epicenter of international clubbing thanks to a series of four large-format events that promise to redefine production standards in the Mediterranean basin.

The evenings will take place during the months of July and August at two of the most prestigious and exclusive outdoor venues in the area: Zahra Compound and Cubix. In these enclaves, where the sea breeze converges with avant-garde architecture, music lovers will gather to witness the sets of four undisputed titans of the contemporary circuit.

The summer calendar: Four dates marked in red

The programming designed by the promoter demonstrates a deep knowledge of the current electronic ecosystem, betting on sound profiles that range from melodic techno to the most refined and organic afro house.

• July 24: The Swiss duo Adriatique will inaugurate the season, deploying their characteristic immersive atmospheres and impeccable visual narrative.
• July 31: The master of afro house, Francis Mercier, will take over to inject an unmistakable groove onto the dance floor.
• August 7: The iconic Solomun will deliver his usual masterclass of versatility, elegance, and magnetism on the decks.
• August 21: The award-winning South African producer Black Coffee will close the cycle with a performance that promises to be anthological.

Consolidation of an entertainment giant in the MENA region

Since its founding in 2019, P+US has carved out a meteoric trajectory. Its ability to fuse top-tier electronic music with vast cultural heritage and a cutting-edge audiovisual narrative has been evident in historic productions. Milestones such as the monumental 'Quantum Genesys' by Anyma at the foot of the Great Pyramids of Giza or the acclaimed immersive experience 'X' by Adriatique have positioned the brand at the pinnacle of the industry. Added to its prestigious resume are performances by legends such as Carl Cox, Tiësto, and Miss Monique across key cities like Cairo, El Gouna, Doha, Athens, and Beirut.

'This summer series is the continuation of the work we have been developing since 2019 to build a solid, international-level platform for electronic music in the MENA region. Bringing together Adriatique, Solomun, Francis Mercier, and Black Coffee on the North Coast of Egypt, spread across two of its most iconic spaces—Zahra and Cubix—during the same summer, is something we are truly proud of. It is a demonstration of what can be achieved when ambition, location, and culture come together.'

— Rabih Mokbel, founder and CEO of Venture Lifestyle

Perspective: The new epicenter of global clubbing

The commitment of P+US to the North Coast of Egypt is not a fortuitous move, but a firm statement of intent that confirms the progressive decentralization of the electronic industry. Historically dominated by traditional European destinations, the summer season now finds a formidable competitor on the Egyptian shore. By moving a lineup of this magnitude to elite venues like Cubix, the MENA region not only attracts luxury music tourism and purists of the genre, but also establishes itself as an irreplaceable pillar in the global circuit. While waiting for the guest artists and full details on ticket sales to be revealed, it is clear that this summer the beat of techno and house will resonate with unusual force on the coasts of Egypt.