Laroc Club

The roof that looks at the valley

Under an undulating roof of wood and aluminum, Laroc turned kilometer 118 of the Rodovia Dom Pedro I into one of the most recognizable images of Brazilian clubbing. The venue opened on October 24, 2015, in Valinhos, in the interior of the state of São Paulo, with Nicky Romero as the first major headliner. Since then, it has functioned as a large-format sunset club: a dance floor designed to start with natural light, go through the sunset, and reach the night with festival production, lasers, visuals, and a very direct relationship with the landscape.

From the Paulista valley to the international circuit

The project was promoted by Mario Sergio de Albuquerque, Silvio Soldera, and Fauze Abdouch, and consolidated a formula rarely seen in Brazil: a permanent club with festival logic, capacity for about 5,000 people, and programming of electronic music of global reach. Laroc has been recognized in the DJ Mag Top 100 Clubs ranking, where it has reached the world Top 10, and its name is associated with a very visual reading of the night: monumental main stage, pool, terraces, bars, food trucks, and elevated areas from which the dance floor is observed almost like an open amphitheater.

A dance floor between EDM, house, and trance

Musical identity moves between mainstream spectacle and dance floor culture. Its programming has included EDM, house, techno, progressive house, and trance, with nights capable of receiving both mass audiences and followers of more melodic or underground lines. Names like Armin van Buuren, Hardwell, Alok, Vintage Culture, Axwell, Above & Beyond, Alesso, Solomun, Ferry Corsten, Vini Vici, or Nicky Romero have passed through its booth, reinforcing its role as an entry point for major international tours in the Paulista interior.

Architecture, nature, and seasonal dates

More than a weekly nightclub, Laroc operates by scheduled dates and special events. The experience is supported by the contrast between the scale of the setup and the natural environment: the wooden structure dialogues with the hills of Valinhos, the daylight is part of the ritual, and the transition to night activates the club's most spectacular language. Its JBL VTX system, the breadth of the dance floor, the terraces, and the VIP area service reinforce a proposal designed for those looking for large-format sound without abandoning the feeling of open space. Ame Club operates next to the venue, but Laroc maintains its own personality: sunny, panoramic, and oriented to great headliners of international club culture.