Alok

An emblem of Brazilian bass in a global format

With a recognizable signature of melodic bass, bright vocals, and drops designed for large stages, Alok has turned Brazilian Bass into a language exportable to festivals, radio stations, and platforms all over the world. His story begins in a family completely linked to electronic music: his parents, Swarup and Ekanta, are figures of Brazilian psytrance, and his twin brother Bhaskar also pursues an artistic career. Before establishing himself as a solo artist, Alok worked alongside Bhaskar on the Lógica project, an early stage that allowed him to become familiar with production and DJ booth culture from a very young age.

The takeoff of "Hear Me Now" and the festival scale

International projection arrived with "Hear Me Now", a collaboration with Bruno Martini and Zeeba released in 2016, which took his sound to charts, radio stations, and playlists outside of Brazil. Since then, his catalog has alternated between massive vocal cuts, remixes, and collaborations with artists such as Armin van Buuren, Vini Vici, Steve Aoki, John Legend, Alan Walker, Anitta, Kylie Minogue, or The Chainsmokers, in addition to releases associated with labels like Spinnin’, Warner Music, and his creative environment Controversia. Live, Alok has translated that repertoire to large-format venues and festivals such as Tomorrowland, Ultra Music Festival, Burning Man, Ushuaïa Ibiza, Creamfields, and Rock in Rio, where his presence helped expand the space for Brazilian electronic music on stages traditionally dominated by other genres.

Electronic pop, roots, and a visible social agenda

His current position combines the profile of an EDM superstar, pop producer, and cultural ambassador. In the DJ Mag Top 100 DJs ranking, he reached number 3 worldwide in 2025 and remains one of the most visible Latin American figures in the scene. In parallel, he has used his platform for social and environmental impact projects through the Alok Institute. In 2024, he released "The Future Is Ancestral", an album developed with Coleção Som Nativo and indigenous musicians from Brazil, a work that connects ancestral chants, languages, and narratives with contemporary electronic production. That line has been reinforced by his public activity regarding sustainability and indigenous culture, including his appointment as a global goodwill ambassador for the United Nations Environment Programme in 2026.

A new path under SOMETHING ELSE

In parallel to his main name, Alok opened a more experimental facet under the alias SOMETHING ELSE, oriented toward more underground, emotional, and organic territories. That path complements a career marked by the balance between massive spectacle, accessible melody, and the search for Brazilian identity within global electronic music.