The dawn of a new sonic platform
The influential Swedish producer Eric Prydz has taken a fundamental step in his career with the creation of Lycka Recordings. This new record label will officially debut with the single "Heavy", a production that has generated immense anticipation in the electronic community. The news was confirmed recently following a brief leak on the Apple Music platform, where the track appeared for pre-order, revealing its release date for next October 30th.
From the stages of Miami to the airwaves of EPIC Radio
The gestation of this project is not accidental. The artist himself teased the existence of Lycka Recordings last April, during the twenty-seventh installment of his acclaimed show EPIC Radio. Likewise, "Heavy" has been resonating in the international circuit for months. The track was introduced as the opening song in episode 26 of his radiocast and, subsequently, established itself as the imposing opening cut of his performance at the Ultra Miami 2026 festival.
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A creative refuge with its own identity
To date, Prydz's record ecosystem was meticulously divided: the deep melodies of progressive house resided in Pryda Recordings, while the forcefulness of techno operated under the alias Cirez D on Mouseville. Paradoxically, releases signed under his own name, such as the successful album "OPUS" or the single "NOPUS", depended on large external labels. Lycka Recordings is born to resolve this anomaly, granting him absolute control over his main catalog.
Sonically, "Heavy" stands out for a markedly vocal structure, an unusual element in the Swede's traditional discography. This aesthetic choice underscores the intention to forge a distinctive identity for the new label, clearly separating it from the classic Pryda canon. With this strategic move, Prydz not only consolidates his executive independence but also inaugurates a promising era of musical experimentation.
